Almost all big stores, especially with chains, are going to have a customer service desk.
Well, that’s what they call it anyhow. They really should call it the customer annoyance counter.
Why is customer service so hard? Why is it so hard for companies to find employees that will honestly try to do their jobs to the best of their abilities while remaining courteous to customers?
I have a few ideas on the subject.
The first is that good old bottom line. Most companies are not particularly concerned about the quality of employee they hire and retain, but rather how cheaply they can hire and retain someone that does what they are told. Even retention of employees isn’t a huge concern for most companies anymore–it’s cheaper to rehire than retain, especially if there is a possibility of having to pay for benefits or retirement somewhere down the road.
Employees who really try to do their job are even apt to be penalized for doing so. We’ve all seen articles about employees who did a good deed of some kind while at work, ones that didn’t cost their employers a penny, and yet they were terminated for some technicality. Many of us have been the employee who was taken advantage of repeatedly by unethical co-workers and employers because we did try to do our jobs well, only to end up missing out on promotions, overworked to the point of burn out, failed to get promised raises, or had some other less-than-wonderful result from our hard work. Immediate supervisors will often even deliver disciplinary action or termination as a result of trying too hard, simply because it makes other employees or the supervisor themselves look bad.
Corporations may have a lot of power in the political world, but they are also incredibly powerful in everyday life. Everyone either works for one or is forced to do business with these large corporations because of the monopolies they have in many areas of our live in America. Telephone, natural gas, cable television & internet providers, and electric companies are all privileged to have monopolies in most communities. Other companies have apparently coordinated their needs with their so-called competitors, resulting in contracts that prevent customers from terminating service with them for a prescribed length of time, typically from 12-36 months. In these situations, the corporations have very little motivation to try and please their current customers. After all, if they don’t like the service or the customer service, what can the customer do about it?
Manufacturing companies have moved many of their production facilities overseas for cheaper labor and fewer regulations, and quality control seems to have become random in how stringent it is. Companies that were once known for high quality products no longer can boast of that same quality. Unfortunately, they have also often moved their customer service centers overseas too.
Then, the American consumer is inflicted with a customer service representative that may not understand their particular dialect of American English, and it is just as likely that the customer is going to have a great deal of difficulty understanding the representative’s version of English. A number of people have claimed (unverified by me) that these representatives are judged by how often they have “successfully resolved” the customer complaints, and that disconnecting the call is one way to successfully resolve the issue. I don’t know if this is true, but I do know that with certain companies, disconnections are frequent as soon as it is apparent that the issue is not going to be resolved easily or if the customer asks to speak with a supervisor.
Even with American based customer service call centers, there is the “wrong department” issue. It’s always that you have called the wrong department and then you will have to be transferred. These transfers usually occur after an extended wait time for a human to begin with. (I’ve waited as long as an hour.) Then, without a number to skip the wrong department and go to where you are supposed to call, you end up disconnected. How many hours do you want to spend on the telephone to get a warranty replacement of a $50 small appliance?
For businesses, the latest buzz has all been how to use social media to engage their customer base. It’s gotten to the point of more annoyance than engagement, however, as they follow some plan dreamed up by a guy who didn’t shop there to begin with. Do you really want to “like” that company or follow them on Pinterest to enter that contest or get that coupon? The end result is that customers feel like they are being coerced, and it does little to endear the company or product with their potential customers, especially if they are using the current customer disservice model that most seem to be using.
So what is the real reason that companies no longer bother with good quality customer service?
It still boils down to that bottom line, folks. It’s the fault of the consumer.
Accepting crappy customer service from any company, whether they have a monopoly or not is allowing their bottom line to show that they don’t have to supply customer service.
So what can you do?
Complain. Loudly. Repeatedly.
- Use the normal channels, whether it is a call to their call center or via their website. Don’t scream or use profanity-that’s always counter productive and provides a good reason for your call to not be taken seriously. Don’t use threats either.
- Use promises. Promise that you will never, ever shut up about how unhappy you are!
- Record the calls. If you get an exceptionally bad one, post it to YouTube. Keep the calls on file–you may need them later.
- Write down names, phone numbers, dates and times. It’s a great reference as your complaining becomes more prolific too.
- If you are a blogger, blog about it. Even years after I tossed my Tassimo machine, I still get hits daily on my experience with their crappy customer service. It’s a great way to spread the word.
- Review the product everywhere you can, including the customer service experience. Many retailers will accept reviews on products even if you did not purchase it from them, such as Amazon and Walmart. If you are reviewing the retailer or service provider, post those reviews anywhere and everywhere you can find as well. Sure, it takes time, but what else do you have to do while you are sitting on hold? I actually put my phone on speaker and then I can type with both hands.
- Got Face Book? Twitter? Pinterest? Speak up. Tell everyone about your experience. They may not be shopping for that item or service or company now, but they will remember what you said about them later too. You may be surprised at how quickly someone from the company in question makes contact with you as well. They may try and resolve the situation, which will make you happier than if you are ignored. Some corporations often ignore social media complaints (yes, I’m talking about you, Tassimo, Microsoft & Comcast!) Smarter companies do monitor social media to engage dissatisfied customers and attempt to improve the customer service experience.
- Post reviews to review sites such as Viewpoints.com as well. For local companies and services, there are sites such as Yelp, Angie’s List (they require membership with a substantial fee,) Yahoo, etc. Even lawyers, dentists, doctors, and medical facilities are reviewed!
- Write the company an email. Often, the corporate office is separated enough from customer service that they may not be aware of the type of experience you have endured. Typically, the corporate website will have a “contact” tab at the bottom of the page. Some have it in a bar at the top as well. Be polite and explain the problem(s) clearly, along with your customer service experience, using dates, times, and names when possible. Don’t forget to add what you expect the company to do to resolve your complaint as part of the letter. Be reasonable with your expectations!
On the flip side of that coin is the excellent customer service experience. When you have one of these, be just as vocal about your compliments, and use the same venues that you would use for complaints to voice your positive experience. I had a terrible experience with Overstock.com once, and complained about it via Twitter. Their representative on Twitter contacted me, we resolved the situation, and since then, I have enjoyed great customer service as usual with Overstock and would not hesitate to purchase from them again. I also love shopping with Zappos.com and Penderys.com for the same reason–they provide good, dependable customer service. I wish my representative and senators to Washington were as responsive to me as they are!
Expect reasonable and efficient customer service to be delivered with courtesy, and when you don’t get it–do something about it. Do not ever accept it as just the price of doing business because it is not. Make companies accountable! That’s your job as a consumer!