Spelling counts

16 Jul

No, it’s not some new hybridization of spelling and mathematics in the latest educational fad.

Despite that, spelling can count and is more likely to count against the independent or self-published authors we see prolifically producing non-fiction digital books in the explosion of titles we see, especially on Amazon.

I’m a self-published author, and I’ve had my moments with typos and misspelled words slipping through the editing process.  That’s not a good thing, when it is missed until readers catch them and get the giggles over soaking biscuits in a bear instead of beer.

Yep, that was my most infamous “oops” moment. Embarrassing, but humorous, right?

It’s not always humorous.

Sometimes, it’s just plain a road sign indicating awful ahead, especially when it is in the title or the description of the book.  I wish it was rare, but start scanning through the lists of low cost non-fiction digital edition of books, and guess what?

It’s a lot more common than it should be.

Sometimes, what we first perceive as a misspelling turns out to be a case of different dialect–American English spells things differently on occasion, like with color-colour.  We can get over that, even when the book is being marketed to the American audience.  Most Americans are capable of understanding even with the difference in spelling.

I am also aggravated by is profiles for social media.  These are short pieces and I’m referring to the pieces written in connection with the promotion of the book(s) an author is written.  Sometimes, the authors are NOT self-published, and yet have glaring errors in their profile because they didn’t particularly regard it as important.  

Bullshit.

These short profiles, like are used on Twitter, are very important.  Leaving typos and misspelled words in those short profiles is potentially more damaging than showing up drunk and in your underwear to a public book signing!

Surely not, you think?

Surely yes, they are!  Thousands of people see those profiles, whether you are aware of them or not.  With that poor profile, you are telling each one of them that you don’t regard that glance as important.  They may think you are as careless in your writing as you were with the profile you wrote too.

No, that short profile is not going to be the best example of your writing–it’s seriously short, like the posts on Twitter, and everyone is trying to cram in as much information as possible while remaining coherent.  The same thing with the other profiles that one sprinkles around the internet, from LinkedIn, About.me, Facebook, Pinterest, Skype, instant message profiles, etc.

Proofread it.  Not just when you write it, but go back again.  Update it periodically, how often depends on how much change is occurring in your life or with regards to your writing.  Choose a day, whether the first Sunday or the seventeenth day of the month, when you take a look at each and every profile, tweaking them as necessary.

On your book titles, especially on the cover art, just plain pay attention!  If you are an uncertain speller, double check each word.  Ultimately, it is YOUR responsibility, not the artist, editor, or even publisher, to make sure that your name is not associated with a misspelled title.  A misspelled title on the cover is going to cost you credibility and respectability in a way that is difficult to recover from because as a non-fiction author, you are presenting yourself as an expert on the topic.

What expert cannot even spell the name of their area of expertise?

In your book description, spelling also critical.  Far more people are going to read the back cover and catalog description than will ever read your book, and that is a cold hard fact.  This is true of both non-fiction and fiction books as well.  It’s often your one opportunity to convince that person that reading your book is the most important thing they have to do in the near future, and as a result, buy your book.

To illustrate this, I’m going to write a description of my own latest book and leave in common misspellings and typos.  Then, I’ll show the difference by writing it properly.

The Big Book of A-Z Muffisn is a colletcion of recpies to make muffins.  EAch lettre of the alhpabet has been used, with a divers assotrment of receipis that are sure to temtp our appetie and make every body smile weather its brakefast or super.  They are all eazy to make to! Fast, they go from ovne to tabel in half an our or less, and with a choise betwen savory or sweat, tehy can be great snacks or deserts too.  The recipes are ritton with eazy direcktions that you are shure to be abel to foller, even if you are a novise in the kitchin.  Experenced backers are also going to injoy making these simple recpies.

Now while that has an exagerated number of typos and misspelled words, it does show that it’s not only hard to read, but is not even humorous so much as embarrassing.  The reader can’t help but feel sorry for the writer while simultaneously (and probably correctly) assuming that the interior of the book will be as horrific of an experience to try and enjoy.

The Big Book of A-Z Muffins is a collection of recipes to make muffins.  Each letter of the alphabet has been used, with a divers assortment of receipts that are sure to tempt our appetite and make every body smile weather its breakfast or super.  They are all easy to make to! Fast, they go from ovne to table in half an our or less, and with a choice between savory or sweat, tehy can be great snacks or desserts too.  The recipes are written with easy directions that you are sure to be able to follow, even if you are a novice in the kitchen.  Experienced bakers are also going to enjoy making these simple recipes.

This one isn’t so bad, but it isn’t perfect either.  With just two typos, and a couple of cases of the wrong word spelled right, it may slip past the casual reader unnoticed, but the critical reader isn’t going to miss “divers” instead of “diverse” or “sweat” instead of “sweet”, even if they could forgive the typos that still remain.  (Yes, I know there are  more wrong word issues, but we’ll get to that…)

The Big Book of A-Z Muffins is a collection of recipes to make muffins.  Each letter of the alphabet has been used, with a diverse assortment of receipts that are sure to tempt our appetite and make every body smile whether its breakfast or supper.  They are all easy to make too! Fast, they go from oven to table in half an hour or less, and with a choice between savory or sweet, they can be great snacks or desserts too.  The recipes are written with easy directions that you are sure to be able to follow, even if you are a novice in the kitchen.  Experienced bakers are also going to enjoy making these simple recipes.

I hope you can see the difference in the level of credibility that each one has.  Presenting myself as an expert on the topic of muffin baking, it is equally important that I be able to spell the words that pertain to the topic, as well as proofread the material well enough to know that weather is not the same as whether, desert is a far different thing than dessert, etc.

  1. Pay attention.
  2. Use spell check.
  3. Proof read it again.
  4. Have someone else proof read it, even if it’s just a friend who skims over it!
  5. Read it yourself again, and then look at it periodically to make sure it doesn’t need a bit of tweaking to improve it.
  6. Profiles, cover art titles, and descriptions are your billboards.  Take them seriously.

If I’ve missed something you think is important, please comment to add it to the post!

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