If you use Twitter, you have been bombarded with temporary followers that sport a blatant advertisement to induce you to spend your hard earned money to buy followers, usually to the tune of $29.95.
Are they worth it?
It depends on your goal. If it’s just about numbers to you, and you don’t care who follows you or how many people actually read your posts, then it is likely a bargain.
On the flip side of that coin, if you are looking for engaged followers, which means people who actually care what you tweet, read your tweets, and maybe even click on the links you provide, then no, these ghost followers are about as useful as a chicken with teeth. (That should give you some real nightmares, since chickens are a murderous lot and will kill & eat their companions when stressed. Then, there are also the foul tempered roosters, who may attack if they feel you are threatening their harem and are already equipped with nasty bone-like spurs on their feet.)
Buying followers is a lot like buying blow up dolls to be the guests at your next party. Sure, they give you a great body count, but their conversation sucks.
So, since you can’t run out and buy the kind of follower you need to make your Twitter account really pop, how do you do it?
It’s not rocket science, actually, and anybody can do it. Here is a brief list of 22 things to do with your Twitter account to help you gain more followers fast.
- Post a picture to your profile and get rid of the universal egg.
- Fill out your profile–make it reflect who you are and what is important, while staying brief with your character count. Don’t just put your name or website, or even a series of hashtags–you want to attract followers who are interested in you!
- Tweet regularly, at least once a day. It doesn’t have to be something profound, it can even link to your website or blog. Just tweet something, for heaven’s sake. It’s so sad to see accounts that are four or five years old, and have under 5000 tweets.
- Follow people who interest you or have similar interests to yours. If you are a company or brand, then follow people who tweet about your products/services, from your area, or reviewers of similar items.
- When someone follows you, follow them back if they appear to be a real person. There are a lot of fake or “bot” accounts that tweet continual spam on Twitter. You don’t have to do anything more than look at what they tweet to figure out if they are a porn bot or continual stream of advertisements for various things, etc.
- Reply to tweets that catch your interest regularly. Make this a habit to ensure that you tweet back to people at least several times a week. You can even have real conversations, albeit in 140 characters or less, with others via Twitter.
- Retweet other people’s tweets when they are interesting or relevant to your interests.
- Mention other people’s Twitter nickname when it is relevant. It’s a kind of compliment, and it increases their visibility.
- Thank people via a tweet when they mention you or retweet something you’ve tweeted, even if it was just retweeting your retweet. This is a kind of courtesy, increases people’s visibility on Twitter, and since people like to see their name, they are more likely to retweet other things in the future.
- Retweet tweets from people who have retweeted your tweets. They like it, so they’ll retweet you more often.
- Read your “notifications” section daily. This shows you who and when and what has happened while you are not reading Twitter.
- Avoid using DMs or “Direct Messages”, which are a kind of private tweet. Never just automatically send DMs to others–it’s annoying, usually ignored, and many people will not read or respond to DMs. (I’m one of them!) DMs have become the hallmark of spammers.
- Do not become the kind of Twitter account that everyone despises–the unfollower. These account holders follow people just until they are followed back, and then they unfollow the account. It is rude, and many people use an app to show them who is doing this, so that they can reciprocate. You won’t win friends with this behavior.
- Be prepared to spend some time using Twitter. You learn a lot reading other tweets, as well as have more reason to interact with other Tweeple. Most people will spend an hour per day minimum reading, retweeting, and posting tweets. This can easily be broken into smaller segments of time, with as little as 2 minutes spent at a time, although 15 minutes is a more reasonable segment.
- Keep your language clean of obscenities, profanity, etc. It offends some people, and may cost you some credibility with others. (I am assuming you aren’t a teenager seeking to impress his/her peers here.) Besides, 4 letter words are not going to create the impression that you are a brilliant tweeter with the 140 character limit.
- Don’t be a troll–nobody wants to be your victim, so nobody is likely to follow you just to be one. Be pleasant, even when you don’t agree.
- Don’t post anything on Twitter that you would not want displayed on a billboard in your neighborhood. It’s a public forum, not a private encounter group. That includes things you do not want your boss, spouse, parents or children to read as well. Things you say today may also bite you five years from now, so even if you are single & childless today…you might not be that way forever. If in doubt, don’t!
- Don’t be a Twitter stalker. Stalkers anywhere are creepy, and you don’t want to frighten people away. Reputations spread via the internet, so if you develop one as a stalking creep, you will soon be tagged. It’s great to admire someone, it’s great to tweet to them or about them, but if you are becoming obsessive about everything they tweet, etc., maybe you should step away from Twitter and seek some professional help. Don’t do it to your ex’s either–it’s still creepy.
- Don’t get into Twitter wars. They may be your ex-best friend, your worst enemy, etc., but getting into a Twitter war puts your reputation on the line and you won’t come out of it as a winner. Drama is only amusing for so long, before no one wants to see your tweets anymore. Follow your mother’s old adage! “If you can’t say something nice, don’t say anything at all.” It’s not bad advice sometimes.
- Be yourself. Everyone is tired of the fake people, the fictional characters, etc. that have plagued internet conversations for so long. Very few people are rich, powerful, beautiful…and have time to sit on the internet all day. Nobody buys that song and dance either.
- Have fun. Relax & enjoy yourself. Vent frustrations and aggravations. Tell people about important things. Find out about local events. Find out where your friends are hanging out on the weekend. Tell people where you went to get great barbecue or a good deal on tires. Tell them about the lousy service from Company X too. Get people to read your blog, check out your new book, or read the book review you posted. It’s all good!
- As you increase your followers, your limits on who you follow are lifted as well. When you reach the point where you have an unbalanced (in Twitter’s opinion) of followed versus followers, it may be necessary to unfollow some people who may no longer be active on Twitter or may not be following you back. (Follow backs are not mandatory!) There are also some less-than-ethical Twitter users that follow you just until you follow them back and then unfollow you. There are a number of apps available that are free at least at the basic level that can show you these accounts and make unfollows a little easier and quicker to do. Most will appear in tweets on your account at some point, and they shift and change according to how recently Twitter has changed their rules and code. Try them to see which ones you like.
I hope this has helped demystify and make Twitter a little easier to navigate through. It isn’t hard to get followers, by simply being yourself and interacting. It isn’t instant either, and it does require some investment of time and effort. As a result of this effort, you can have followers that are interested in what you have to say, as well as ones that are saying things that you are also interested in.
If you would like to follow me on Twitter, my nickname is @giascott. I have less than 10,000 followers, and I have never paid for a single one of them. I have been using Twitter since 2009, but until this year, I was guilty of being a sporadic user–I would sometimes go weeks or even months between tweets. I also only use Twitter on my computer and Kindle. I don’t use any apps for Twitter–I log in through a browser. I don’t even regard myself as a Twitter expert, but rather as an “average user.”