Solution is advertising!

23 Aug

I’ve made some posts lately about the struggles of keeping an internet radio program up and running, as well as free for listeners by pleading for donations.  I really hate doing that, and while I greatly appreciate the handful of people that have responded, we felt we needed a better solution, especially since we’ve had some equipment failures lately too.

So what did we come up with?

Advertising.  But, it’s still advertising with a difference, as well as with a look back to old time (pre-television) radio programs.  Remember how the old time hosts would say something about their sponsor’s products during the program?  It’s the same concept.

We’ve just modernized it.  It’s low cost, we’re debuting the concept at just $20 per “mention”, making it affordable for everyone from new independent authors that want to get the word out about a book launch to someone sponsoring a program segment in lieu of a traditional (and somewhat mundane) birthday card.  It’s also a bargain, considering that the Dawn of Shades has over 250,000 logged in listeners each week, with the numbers steadily increasing.

This way, instead of just getting a thank  you for donating, it becomes a totally different beast as an actual purchase of advertising.  For businesses, it then becomes an actual business expense too.

It’s just a short piece that will be read by the host (almost always me!) on the air, and there are only four slots per program available, so once they are gone…they are gone.  There is also only one discount available, and to receive that, you would have to be a member of the group on Facebook.  (It’s a closed group, but all legitimate appearing accounts are granted membership.)  The group is found here, if you are interested.

The same program is available for Greg’s show, the Voice of the People, on Saturdays too.

There are a few rules.  We won’t lie and say we use/endorse something if we really don’t have a clue.  We can’t advertise illegal items. We also cannot advertise porn websites or shady commercial ventures with offshore businesses.  You can only advertise a website if you own the domain too, except for a few exceptions such as Amazon & other familiar retailers selling books, audio recordings, videos, etc.  (Indie authors & artists, as well as more traditional writers/musicians, all use these sellers.)  You can promote a cause, but we also will not accept one that advocates illegal actions, such as overthrow of the government, etc.

We will only accept payment via PayPal.  It’s easy and secure for both parties, as well as a minimally difficult process for everyone.  There are deadlines too–we can’t arrange for an ad during the last hour before we go on the air!  We have to agree on the message, vet the website, etc. before the advertisement is accepted.  A particular slot is never guaranteed before payment is received either.

Want more information or to buy a slot for yourself?  It’s easy–just email me at giascott at exogenynetwork.com!

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: